Advertising as Propaganda: The Promotion of Pro-Filipino Consumption Behavior in the 1930s

Advertising as Propaganda: The Promotion of Pro-Filipino Consumption Behavior in the 1930s

2021. Southeast Asian Media Studies Journal 3 (2): 25–49. In the 1930s, several advertisements appealing to nationalist sentiments bore the mark of NEPA, or the National Economic Protectionism Association. NEPA was formed by Filipino business magnates who embraced Manuel L. Quezon’s call for the strengthening of the Philippine economy and its industries. For almost half…

NEPA and Women: A Study of the Relationship between the Representation of Gender, Fulfillment of a Role, and Acceptance of an Identity

NEPA and Women: A Study of the Relationship between the Representation of Gender, Fulfillment of a Role, and Acceptance of an Identity

2013. Plaridel: A Philippine Journal of Communication, Media, and Society 10 (2): 49–67. The oppression, marginalization, and discrimination of Filipino women are prevalent in Philippine colonial history—from the misrepresentation of the image of the babaylan to replace them with friars during the Spanish colonization, to the relegation of Filipinas to an inferior position as the…